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Zócalo Group Recommends Jeremy’s Peanut Butter Blossom Cookies
By Jeremy Swanson I’m a cookie guy – love ‘em. Cake, pie or cookies? I’m picking cookies every time. Peanut Butter Blossoms are a Christmas classic. Bake them for your friends and family this season....
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Zócalo Group Recommends Grahame’s Cinnamon Ginger Hot Toddy
By Grahame Harlow It sure beats a membership to the Jelly of the Month Club! Ingredients 1 ginger tea bag – steeped 2 mins 2 tablespoons honey ½ lemon, juiced 1 oz. bourbon whiskey (or 2) 8 oz. hot...
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Zócalo Group Recommends Minor’s Oatacoaster Cookies
By Minor LeBlond I love to take my taste buds on a ride with these mouthwatering oatmeal cookies. If any happen to make it past the cooling rack, friends and family scream with excitement as they line...
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How A 1996 Nissan Maxima Craigslist Ad Turned into A Year’s Worth of Social...
In late 2013, filmmaker Luke Aker created one of the most brilliant and hilarious ads in Craigslist history as a way to sell his beloved yet beat up 1996 Nissan Maxima GLE. The tongue-and-cheek ad...
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SKIPPY Peanut Butter’s @TheFunNut Takes It To Eleven
By Colleen Stauffer In September 2014, the SKIPPY peanut butter brand returned to TV for the first time in five years and with a brand new tagline – Skippy Yippee! Drawing on the insight that SKIPPY...
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Aguacates de México hits the Target
By Christina Elizabeth Rodriguez If you’re involved in social media marketing at all, or are attempting to target the online Hispanic market, there are a few things you might already know. However, it...
View ArticleSXSW Highlight: The Power of Word of Mouth
Last year was my first year at SXSW and, to be honest, it was a little overwhelming. So many sessions, so many meetings, so many parties – it can stretch your focus to its limit. This year, having been...
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Congratulations on your wedding – don’t forget to whiten those teeth!
By Christina Elizabeth Rodríguez In a brainstorm we had last year, we pulled out the bubbly and toasted to two individuals who were on their way down the aisle in 2015. We went around the table and...
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What We’re Regramming: A Look at Zócalo’s Favorite Instagram Accounts
By Margaret Aprison With Instagram poised to top 100 million US users by 2018 , it’s fun to ask agency peeps what Instagram accounts make them want to like, comment, and share. Dogs On Tap: Most Zokes...
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How Nissan Took Social Fans on the Ride of Their Life
By Kellye Lopez Following a successful first run of the popular “Ride of Your Life” Altima marketing campaign, Nissan wanted to bring back the fun for a second year. In the TV spot, mall patrons were...
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